Reach opted-in contacts via SMS for reminders, promotions, and re-engagement.
SMS has a 98% open rate and most messages are read within 3 minutes of receipt. For time-sensitive communications — payment reminders, appointment confirmations, OTPs — SMS outperforms every other channel. The limitation with most SMS tools is that campaigns run outside the CRM, meaning replies are never logged and campaign history is disconnected from the customer record. HelloGrowthCRM bulk SMS keeps everything linked.
For Indian businesses, DND (Do Not Disturb) compliance is non-negotiable. TRAI regulations impose significant penalties for sending promotional messages to DND-registered numbers. HelloGrowthCRM's bulk SMS automatically scrubs against the DND registry before every send — protecting your business from regulatory risk without requiring manual list management.
Segment-Based SMS
Target any Smart List or filtered contact group — with automatic exclusion of opted-out contacts.
Dynamic Variables
Personalise messages with {lead_name}, {company}, {amount_due}, or any custom field.
Delivery & Click Analytics
Track delivered, failed, and clicked rates per campaign.
Reply Logging
Inbound SMS replies are logged to the contact timeline — reps can follow up on replies from the CRM.
Microfinance institution sending EMI reminders
A microfinance institution in Odisha was sending EMI reminders via a separate SMS gateway with no CRM connection. When customers replied with questions, there was no way to link their reply to their loan record. After switching to HelloGrowthCRM bulk SMS, every reply is logged to the customer record. Delinquency rates in the pilot cohort dropped 12% — attributed to faster response to customer queries about payment difficulties.