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Feature Guide

What Every HelloGrowthCRM Feature Does — and Who Should Use It

Browse all features organised by job to be done. Each page explains the purpose, the right audience, and when to use it versus a similar feature.

Not sure where to start?

I want more leads

  • Lead Enrichment
  • Smart Lists
  • Cold Outreach

I want faster follow-up

  • Auto Follow-Up Sequences
  • AI Email Composer
  • WhatsApp Integration

I want to close more deals

  • AI Lead Scoring
  • Proposal Generator
  • Sales Forecasting

Capture & Organise Leads

Bring leads in from every source, keep records clean, and assign them to the right rep — without manual work.

Communicate & Engage

Call, message, and email prospects directly from the CRM — with every interaction auto-logged.

Automate & Scale

Replace repetitive follow-up tasks with sequences, routing rules, and workflow automation.

Coach & Manage Your Team

Track rep activity, improve call quality, share playbooks, and run a high-performance sales team.

Analyse & Forecast

Understand pipeline health, forecast revenue, and identify where deals stall before it's too late.

Close Deals Faster

Generate proposals, collect signatures, accept payments, and document the deal — all inside the CRM.

AI-Powered Selling

Delegate prospecting, follow-up, call summaries, and deal risk monitoring to AI agents.

Browse by Industry

See which features matter most for your specific business type.

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How to use this guide

Start from the job you are hiring the CRM to do, not from the longest feature list. If leads are slipping through, begin with the capture and automation categories; if deals stall after the first conversation, look at follow-up sequences, the dialer, and AI lead scoring first. Each feature page explains what the feature does, who it is for, and when a neighbouring feature is the better pick — so you can shortlist three or four capabilities instead of trying to evaluate everything at once.

Quick answers

Which features are included on the free plan?

The free plan (one user, 200 leads) includes the core pipeline, lead capture, and follow-up basics — enough to run a real sales process. Features marked with a plan badge above require a paid plan, which starts at $12/user/month ($10 on annual billing).

Is AI lead scoring a paid add-on?

No separate add-on — AI lead scoring is included on every paid plan, alongside the built-in dialer with call recording and AI call summaries.

How long does it take to set these features up?

Initial setup takes 15-30 minutes for most teams: import contacts, define pipeline stages, and connect WhatsApp or email. Individual features like sequences or scoring switch on from settings without technical work.

Ready to see these features in action?

Start for free — no credit card required. All core features are available on the free plan.