What Every HelloGrowthCRM Feature Does — and Who Should Use It
Browse all features organised by job to be done. Each page explains the purpose, the right audience, and when to use it versus a similar feature.
Not sure where to start?
I want more leads
- → Lead Enrichment
- → Smart Lists
- → Cold Outreach
I want faster follow-up
- → Auto Follow-Up Sequences
- → AI Email Composer
- → WhatsApp Integration
I want to close more deals
- → AI Lead Scoring
- → Proposal Generator
- → Sales Forecasting
Capture & Organise Leads
Bring leads in from every source, keep records clean, and assign them to the right rep — without manual work.
Contact Management
A unified record for every person and company your team sells to.
Duplicate Detection
Keep your CRM clean by automatically finding and merging duplicate records.
Smart Lists
Dynamic saved views that automatically group leads matching any criteria you set.
Lead Enrichment
growthAutomatically fill in missing company and contact data so reps never call blind.
Territory Management
growthAssign geographic or segment-based ownership so every lead reaches the right rep.
Lead Assignment Rules
Route every incoming lead to the right rep instantly — no manager bottleneck.
Smart Lead Routing
growthRoute every lead to the right rep automatically — by territory, product, deal size, score, and capacity.
Communicate & Engage
Call, message, and email prospects directly from the CRM — with every interaction auto-logged.
Built-in Phone Dialer
Make and receive calls from inside the CRM — with every call auto-logged.
WhatsApp Integration
Send WhatsApp messages from inside the CRM — with every conversation auto-logged.
Bulk WhatsApp Campaigns
growthSend a WhatsApp template to hundreds of contacts at once — with reply tracking in the CRM.
Email Integration
Send, receive, and track emails from inside the CRM — with AI-assisted drafting.
Bulk SMS Campaigns
growthReach opted-in contacts via SMS for reminders, promotions, and re-engagement.
Engagement Tracking
Know the moment a prospect opens your email or views your proposal — and follow up at the perfect time.
Cold Outreach Campaigns
growthMulti-channel cold campaigns across email, WhatsApp, and SMS — all tracked in one pipeline.
Automate & Scale
Replace repetitive follow-up tasks with sequences, routing rules, and workflow automation.
Auto Follow-Up Sequences
Set up automated multi-step follow-up once — let the CRM execute it for every lead.
Workflow Automation Builder
growthAutomate the repetitive CRM admin tasks that drain your team's selling time.
Lead Journeys
growthMap the full lifecycle of a lead — from first touch to closed deal — with automatic stage transitions.
Coach & Manage Your Team
Track rep activity, improve call quality, share playbooks, and run a high-performance sales team.
Rep Performance Dashboards
See every rep's calls, emails, WhatsApps, and deals in one dashboard — updated in real time.
Call Coaching
growthReal-time AI hints during live calls and a post-call scorecard for every rep.
Call Transcription
growthEvery call automatically transcribed, speaker-labelled, and searchable across your entire team.
Internal Knowledge Base
Give your sales team one place for all playbooks, objection guides, and product specs — accessible mid-call.
Analyse & Forecast
Understand pipeline health, forecast revenue, and identify where deals stall before it's too late.
Analytics Dashboard
Real-time pipeline and team activity data — so you spot problems during the week, not on Friday.
Sales Forecasting
growthPredict this month's revenue from real pipeline data — not gut feel.
Deal Velocity & Win Rate
growthUnderstand how fast deals move and where your team is winning and losing.
Close Deals Faster
Generate proposals, collect signatures, accept payments, and document the deal — all inside the CRM.
Proposal Generator
growthGenerate professional, branded proposals from deal data in minutes — not hours.
Digital Signatures
growthCollect legally binding signatures on proposals, contracts, and NDAs — without leaving the CRM.
Payment Processing
growthCollect deal payments through 6 gateways — directly from a deal or proposal in the CRM.
AI-Powered Selling
Delegate prospecting, follow-up, call summaries, and deal risk monitoring to AI agents.
AI Lead Scoring
growthAutomatically rank every lead by close probability — so reps always work the hottest opportunities first.
AI Voice Agent
enterpriseDeploy a 24/7 AI that makes real two-way calls to qualify leads and handle follow-up at scale.
AI Call Summaries
growthEvery call automatically summarised with key topics, objections, and recommended next steps.
AI Email Composer
Generate personalised, context-aware emails from CRM data in one click.
Agentic AI Hub
enterprise12 AI agents with configurable autonomy — from deal risk monitoring to voice calling — running 24/7.
Browse by Industry
See which features matter most for your specific business type.
How to use this guide
Start from the job you are hiring the CRM to do, not from the longest feature list. If leads are slipping through, begin with the capture and automation categories; if deals stall after the first conversation, look at follow-up sequences, the dialer, and AI lead scoring first. Each feature page explains what the feature does, who it is for, and when a neighbouring feature is the better pick — so you can shortlist three or four capabilities instead of trying to evaluate everything at once.
Quick answers
Which features are included on the free plan?
The free plan (one user, 200 leads) includes the core pipeline, lead capture, and follow-up basics — enough to run a real sales process. Features marked with a plan badge above require a paid plan, which starts at $12/user/month ($10 on annual billing).
Is AI lead scoring a paid add-on?
No separate add-on — AI lead scoring is included on every paid plan, alongside the built-in dialer with call recording and AI call summaries.
How long does it take to set these features up?
Initial setup takes 15-30 minutes for most teams: import contacts, define pipeline stages, and connect WhatsApp or email. Individual features like sequences or scoring switch on from settings without technical work.
Ready to see these features in action?
Start for free — no credit card required. All core features are available on the free plan.