Send a WhatsApp template to hundreds of contacts at once — with reply tracking in the CRM.
One-on-one WhatsApp conversations don't scale to lists of 500 or 5,000 contacts. Bulk WhatsApp campaigns let you broadcast a template message to an entire segment simultaneously — whether that's a payment reminder to all overdue accounts, a product launch announcement to all active customers, or a re-engagement offer to contacts who've gone cold. Unlike personal WhatsApp broadcast lists, CRM bulk campaigns are linked to contact records, so every reply lands in the right conversation thread.
The opt-in requirement (Meta requires contacts to have opted in before receiving template messages) is actually a feature, not a limitation, for Indian businesses. It builds a high-quality list of contacts who genuinely want to hear from you — which translates to better open rates, fewer complaints, and more genuine responses than cold email lists. Building and maintaining a clean WhatsApp opt-in list is one of the highest-leverage marketing assets an Indian SMB can build.
Segment-Based Sending
Target any Smart List or filtered contact segment — campaigns reach only opted-in contacts in the target group.
Template Variables
Personalise broadcasts with contact name, company, deal details, or any custom field.
Reply Thread in CRM
Replies from bulk campaigns appear in the individual contact's conversation thread — reps can pick up the conversation seamlessly.
Delivery & Read Analytics
See sent, delivered, read, and reply rates per campaign — comparable to email campaign analytics.
Coaching institute reducing admission deadline no-shows
A NEET coaching institute in Kota sends a bulk WhatsApp campaign 7 days, 3 days, and 1 day before each admission deadline to their complete enquiry list. Open rates are consistently above 85%. The 7-day reminder alone generates 20–30% of their final admission numbers from leads that had been sitting cold for weeks.
FMCG distributor announcing new schemes to dealer network
A Bihar-based FMCG distributor with 400 active dealers used to announce new trade schemes via a WhatsApp group where messages were buried and ignored. After moving to HelloGrowthCRM bulk campaigns, scheme announcements are sent individually to each dealer with their personalised target quantities. Response rates improved and scheme uptake increased 35% compared to group broadcasts.
vs WhatsApp Integration (1-on-1)
WhatsApp Integration is for individual rep-to-contact conversations. Bulk WhatsApp is for broadcasting a template to a list. Both are needed — bulk for reach, 1-on-1 for relationship-building.