Why a scheme reaches half the counters it was meant for
Scheme communication in distribution is still a relay race. The company mailer lands with the owner, gets forwarded into two or three WhatsApp groups, and reaches the rest of the counters through six sales officers who each explain the slab slightly differently. The desk then spends two days answering the same question about what the bonus quantity actually is.
The cost shows up at closing. Counters that never got the message buy the same molecule from whichever distributor's officer reached them first, and the quantity you loaded against the slab sits in the godown ageing towards a return. Afterwards nobody can say which shops were told, because the telling happened in personal chats that cannot be searched.
One send, filtered by beat and by division
Broadcast runs off the counter list already in the CRM, so the audience is a filter and not a fresh spreadsheet: every chemist in one town, every account that has billed that division in the last quarter, every shop that has not ordered since the previous scheme. Meta-approved templates carry the slab, the pack and the closing date in identical words for everyone, personalised with the shop name and the officer who covers it. Delivered, read and replied are recorded against each counter, and a reply opens as a conversation in the shared inbox rather than a notification on one person's phone.
More on the capability itself: WhatsApp Broadcast. More on this industry: CRM for pharma distributors.
A twelve-day slab, start to finish
A bonus slab on a respiratory line, announced on the 18th and closing on the 30th.
- 1Filter to every counter that billed that division in the last two quarters and send the template carrying the slab and the last date.
- 2Replies route to the officer on that beat, who confirms quantity and passes it to the order desk.
- 3On the 25th a shorter reminder goes only to counters that read the first message and never ordered.
- 4The campaign report shows which beats converted and which shops ignored both sends.
₹899/user/month + GST on annual billing, billed in INR with a GST-compliant invoice. ₹1,099/user/month + GST if you would rather pay month to month. The free plan carries one user and 200 leads and does not expire.
Also used by this team
Questions teams ask
Put your own week through it
Import last month's enquiries and replay them through this workflow. It takes an afternoon and tells you more than a demo will.