A sales cycle spent in transit
IT services selling is done in airports, hotel lobbies, client conference rooms and workshop sessions that run for two days. The person selling is frequently in a different city from their team and a different time zone from their client, and the deal itself can take three quarters to close with long silences in the middle.
The discovery workshop
This is where the deal is actually understood. Someone describes a process the brief never mentioned, names a legacy system nobody costed, or raises a compliance constraint that changes the whole shape of the work. Captured between sessions, it reaches the estimate. Captured on the flight home, it does not.
The reception desk that keeps your phone
Plenty of client floors require devices to be surrendered or restricted, particularly in banking, defence and healthcare accounts. The workable habit is writing during the break, outside the secure area, while the session is still fresh, rather than promising to reconstruct it that night from a hotel room.
The conference booth
A scanned badge is a name. A captured contact with the problem the person described and the promise that was made is the beginning of an opportunity, and the difference costs one minute per conversation.
