Overview
Apollo, Hunter, and ZoomInfo answer the questions a bare email address can't: company, size, industry, role, and the direct-dial that turns research into a conversation. The enrichment integration runs those lookups automatically as leads enter HelloGrowthCRM, so reps open records that are already researched — firmographics filled, seniority visible, routing rules fed with real data instead of blanks.
Enrichment earns its cost twice: once in rep time (the ten minutes per lead spent googling), and again in routing and scoring quality — company size and industry are exactly the fields that decide which pipeline, which rep, and which priority a lead deserves, and they're exactly the fields web forms keep short to protect conversion. Enrich on arrival and short forms stop costing you data.
What data is involved
- New leads enriched automatically on arrival via your connected provider (Apollo, Hunter, ZoomInfo).
- Firmographics — company, size, industry, location — written to CRM fields.
- Contact attributes — title, seniority, LinkedIn profile — added to the record.
- Email verification status recorded where the provider supports it.
- Enriched fields feeding lead scoring and routing rules immediately.
- Manual re-enrichment available per record when data looks stale.
Step-by-step setup
Setup at a glance (3-5 bullets)
- Settings → Integrations → Enrichment.
- Add API keys per provider you license.
- Map enrichment fields and refresh cadence (manual vs. on-record-open).
Sign in or sign up at HelloGrowthCRM. Open the login page, enter your credentials (or use Google), or choose Sign up if you need a new account. You must be signed in before you can open Settings and connect this integration.
Open login page(opens in a new tab)app.hellogrowthcrm.com/login
Open Settings. In the left sidebar, under Admin, click Settings (you will land on the Settings area; the URL is app.hellogrowthcrm.com/settings).
Open Settings(opens in a new tab)app.hellogrowthcrm.com/settings
Go to Integrations. On the Settings screen, use the middle settings menu. Under COMMUNICATION, click Integrations (star icon). Then find and configure this connector—the connector-specific steps below pick up from here.
Open Settings (Integrations)(opens in a new tab)app.hellogrowthcrm.com/settings
- Settings → Integrations → Enrichment.
- Add API keys per provider you license.
- Map enrichment fields and refresh cadence (manual vs. on-record-open).
Best practices
- Enrich before routing, not after — the routing rules are the biggest consumer of enriched fields.
- Keep forms short deliberately and let enrichment backfill; asking for company size on the form costs conversions to collect worse data.
- Set field precedence: user-provided values beat enriched values — the prospect knows their job title better than the database does.
- Verify emails before sequences start; bounces from unverified enriched addresses damage your sender reputation.
- Audit enrichment accuracy quarterly against a sample of closed deals — provider coverage varies sharply by geography and segment, especially outside the US.
Best for & common use cases
SDRs and AEs who need accurate titles, emails, and company firmographics before outreach.
- Auto-fill gaps when a lead is created from a partial form or LinkedIn URL.
Expected outcomes
- Faster lead handoff between tools and CRM owners
- Cleaner activity history for follow-up and reporting
- Lower manual copy-paste errors in the pipeline
Troubleshooting
- Enrichment silently stopped: provider API credits exhausted — check the provider dashboard; the CRM logs the failed lookups for replay.
- Wrong company matched: free-mail addresses (gmail.com) can't be matched by domain — provider matched on name and got it wrong; correct manually and prefer domain-bearing emails for B2B forms.
- Titles look stale: enrichment databases lag job changes — treat title as a starting point and let reps overwrite; user-entered data should win on precedence.
FAQ
Governance
Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.
Related integrations in this category
Auto-ingest leads from Meta Lead Ads (Facebook and Instagram) with campaign and form attribution.
Auto-ingest leads from Google Ads lead form extensions and in-ad capture.
Auto-imports buyer inquiries from IndiaMART Lead Manager into CRM leads with source attribution.
Turns JustDial notification emails into CRM leads via forwarding rules or a direct webhook POST to the ingestion URL shown in the app.
B2B lead capture from LinkedIn Lead Gen Forms and sponsored campaigns into CRM with UTM and campaign IDs.
Form submission ingestion to CRM leads via native connectors or webhooks (Typeform, Tally.so, Google Forms).
Connects the CRM to thousands of apps via outbound webhooks and triggers.
Make.com (formerly Integromat) lets you build visual scenarios that connect HelloGrowthCRM to thousands of apps using modules, webhooks, and routers—with branching and error handling beyond simple one-step automations.