Competitor CRM
Competitor CRM
Both are built for contractors with stock, staff and compliance. They differ in where the depth sits.
| Feature | Simpro | AroFlo | Winner |
|---|---|---|---|
| Pricing model | Quote-based, no public prices. Reported around $70 to $150 per user a month, plus separately priced modules | Quote-based, no public prices. Reported tiered user minimums and a reported minimum monthly spend near $335 | |
| Implementation cost | Reported $2,000 to $10,000 or more depending on business size | Reported onboarding from roughly $1,000 up to about $2,900 | |
| Option for smaller crews | No genuine small-business tier. The platform assumes scale | AroFlo Go for sole traders and small teams, reported from about $40 a month for one user | |
| Working offline on site | Generally needs a connection for field work | Field app built to keep working in basements, plant rooms and remote sites | |
| Inventory and warehouses | Deep stock control: warehouses, van stock, stock takes, reorder points | Materials and stock handling that works, but less warehouse-heavy | |
| Project management | Stages, progress claims, forecasting and cost to complete | Projects with Gantt charts and task dependencies | |
| Estimating and takeoffs | Takeoffs module for tendered and drawing-based work | Quoting with cost centres and templates. No equivalent takeoff module | |
| Assets and planned maintenance | Maintenance Planner for contracted servicing and asset registers | Asset management and scheduled maintenance built into the core product | |
| Timesheets and labour costing | Timesheets and schedules of rates | A core strength, with GPS options and labour costed straight against tasks | |
| Compliance and safety forms | Digital Forms is an add-on module, billed separately | Compliance and safety forms are part of the platform | |
| Supplier connections | Supplier catalogues and price feeds | Reported 600 plus connected suppliers with live pricing and purchase orders | |
| Multiple branches or entities | Multiple business units and locations, well established | Multi business unit support available | |
| Reporting and dashboards | Broad standard reporting plus a data feed add-on for BI tools | Highly configurable reporting, though configuration takes real effort | |
| Setup effort | Structured implementation. Long, but a well-worn path | Very configurable, which means more decisions and more setup time | |
| Field app experience | Functional, heavier for new staff to learn | Functional and capable, though some users describe the interface as dated | |
| Local ownership and support | Australian headquartered with global support teams. Responsiveness gets mixed reviews | Melbourne based and Australian owned, with local support |
✅ = Available natively | ⚠️ = Available with add-on or limitations | ❌ = Not available | Winner column: green highlight = stronger for that feature
| Plan | Simpro | AroFlo |
|---|---|---|
| How you get a price | Request pricing, then a sales demo | Request pricing, then a demo. AroFlo Go can be trialled directly |
| Small crew entry point | Not offered. Base plan assumes a team | AroFlo Go reported from about $40 a month for one user, extra users around $20 |
| Ten users | Reported roughly $700 to $1,400 a month | Reported minimum monthly spend near $335, scaling by user tier |
| Cheaper seat types | Varies by quote. Ask about field-only and read-only licences | Reported contractor users about $19 a month, passive about $15, timesheet-only about $24 |
| Implementation and add-ons | Reported $2,000 to $10,000 plus modules such as Digital Forms, Takeoffs and Simtrac | Reported onboarding around $1,000 to $2,900, plus GPS around $15 a device and AI bill scanning around $35 |
Prices as of 2026. Verify on vendor websites — pricing changes frequently.
Strengths
Weaknesses
Strengths
Weaknesses
Start with where your money leaks. If it leaks through stock and staged jobs, Simpro is the safer pick. Warehouses, van stock, progress claims and cost to complete are its core, and if you tender commercial work from drawings the Takeoffs module has no real answer on the AroFlo side. Groups running several branches also get more from Simpro's business unit reporting. If your money leaks through labour and paperwork, look harder at AroFlo. Timesheets costed straight against tasks, compliance forms included rather than sold as a module, and a field app that keeps working when there is no signal. For AU and NZ crews doing service work in plant rooms, high-rise basements or rural areas, that offline behaviour is not a nice-to-have. AroFlo also has a small-business entry point through AroFlo Go, which Simpro does not match. Practical advice: get both quotes in writing, with every seat type, module and onboarding fee listed, and ask each vendor to show your actual workflow, from quote to purchase order to invoice into Xero or MYOB. Then check GST handling and BAS-ready reporting with your bookkeeper before you sign anything.
Both are serious platforms, and both make you talk to sales before you see a price. Simpro leads on stock depth, project staging and takeoffs. AroFlo leads on offline field work, labour costing, included compliance forms and a smaller entry point through AroFlo Go. If your business is materials-heavy and project-driven, lean Simpro. If it is labour-heavy, compliance-heavy and often out of signal, lean AroFlo.
If neither Simpro nor AroFlo fully fits
Platforms like these run the work. They are not built to chase the quote nobody answered. HelloGrowthCRM covers that gap: lead pipeline, quote builder, invoicing, a built-in dialer with call recording, AI lead scoring, email sequences and SMS follow-up, from about $12 per user a month or $10 annually, with a free forever plan and an optional managed RevOps service. The honest limit: it is a sales and follow-up CRM, not job management. No scheduling boards, no timesheets, no materials costing. Useful alongside Simpro or AroFlo when your win rate, not your workflow, is the problem.
Skip the comparison and try HelloGrowthCRM free — built for India sales teams with WhatsApp, dialer, and AI included at ₹899/user/month.
Compare other CRMs side by side to find the best fit for your sales team.