Selling standing up
An automotive sales consultant works on their feet all day, moving between a display car, a customer, a test drive and a finance desk. The one thing they almost never do is sit at a computer while a customer is in front of them.
The walk-in that is never recorded
Most showroom loss is not a rejected sale, it is an unrecorded visit. The customer spent twenty minutes on the variant question, mentioned an exchange, asked about the waiting period and left. If none of that reaches a record within the hour, it never will.
The home test drive
Doorstep demonstrations put the consultant miles from the showroom, in a colony where the family decision actually gets made. Recording who was present and what they objected to is the difference between a follow-up and a guess.
The waiting period
Between booking and delivery is where customers are lost to a showroom that can deliver sooner. Scheduled contact through that period costs nothing and protects a deal that has already been paid for.
