How travel agencies track enquiries today, and what it costs
Enquiries arrive on WhatsApp, itineraries are built in a document and quotes go out by email. The record of what was offered lives in a sent folder, and the record of who is still deciding lives in a consultant's head.
The cost is measured in unbooked effort. An agency that produces five itinerary versions for an enquiry that never converts has spent a working day, and nothing in the system says how often that happens.
