Four villages, one road and no signal
An agri field day starts at a dealer counter in a small town, moves to a farmer meeting under a tree, stops at a demo plot where the crop is at flowering, and ends at another counter forty kilometres away. For long stretches of that day there is no network at all, and the work still has to be recorded.
The dealer counter is the intelligence
Stock on the shelf, competitor material beside it, and what the dealer says farmers are asking for tell you more about next month than any market report. Capturing that at every visit builds a season picture that a company can act on rather than guess at.
A demo plot is only worth the follow through
Setting up a demonstration is the easy part. Visiting at each crop stage, photographing what is happening and recording the observation is what turns a plot into evidence at harvest. Demos started against demos actually observed is the number that separates real field work from a good intention in April.
