AI CRM suite
In-app product adoption and onboarding
Keep Appcues, Add a CRM: HelloGrowthCRM vs Appcues
Last verified against Appcues's own pricing and product pages.
Quick verdict
Should you switch from Appcues to HelloGrowthCRM?
Decide on evidence.
- Step 1
List must-haves
Pipeline, WhatsApp, calling, reports
- Step 2
Price your team
Cost per user at your real team size
- Step 3
Trial with real leads
A week of genuine follow-up
- Step 4
Check the extras
AI, automation and integrations you need
- Step 5
Plan the move
Export, import and go live
HelloGrowthCRM's free plan lets you run step 3 on real leads before paying.
Who should choose which
Software companies whose sales and support run in spreadsheets and separate inboxes while Appcues handles onboarding. HelloGrowthCRM puts the pipeline, a browser dialer, a shared inbox for email, texts and chat, email sequences, tickets with SLAs and a knowledge base on one record, for $12 per user per month.
Product and growth teams who onboard users inside a web or mobile app: flows, checklists, launchpads, tooltips and banners triggered by behaviour, in-app NPS and surveys, adoption analytics, and SDKs for iOS, Android and React Native. Appcues lists HIPAA compliance. HelloGrowthCRM is not HIPAA compliant and does not run inside your product.
What Appcues is, and where a CRM fits
Appcues is an in-app product adoption platform. Product teams build flows, checklists, launchpads, tooltips, banners and in-app surveys without code, trigger them by user behaviour, add email and push in the same campaign, and measure adoption with funnels and retention. Plans are quoted by monthly active users (checked 2026-10-29).
HelloGrowthCRM is an AI CRM suite for the team around the product. Trial sign-ups and enquiries become leads with an owner; reps call from the browser and follow up with sequences; support tickets, website chat, the shared inbox and the knowledge base sit on the same customer record.
The tables on this page show both columns as of 2026-10-29. "Not listed" means Appcues' own pages do not list the capability.
To decide, ask where a trial user who asks for a demo goes next. If the answer is a forwarded email, that is CRM work, and Appcues keeps doing its job inside the product.
The 10 differences that decide it
What buyers comparing Appcues ask about most. Each Appcues cell links to Appcues's own page.
| What you need | Why it matters | HelloGrowthCRM | Appcues |
|---|---|---|---|
| Deal pipeline board | Every open deal, its stage and its value on one screen. | Included (Growth plan) | Not availableSource, checked 2026-10-29 |
| One shared inbox | The whole team sees every conversation, so nothing waits on one person. | Included (Growth plan) | Not availableSource, checked 2026-10-29 |
| Call leads from the CRM | Reps dial in one click and every call lands on the lead's timeline. | Included (Growth plan) | Not availableSource, checked 2026-10-29 |
| Automatic follow-up emails | Leads get chased on schedule and the sequence stops when they reply. | Included (Growth plan) | Not availableSource, checked 2026-10-29 |
| Website live chat | Visitors ask before they leave, and the chat becomes a lead. | Included (Growth plan) | Not availableSource, checked 2026-10-29 |
| Support tickets | Customer issues get an owner, a status and a history. | Included (Growth plan) | Not availableSource, checked 2026-10-29 |
| Help-center articles | Customers answer common questions themselves. | Included (Growth plan) | LimitedSource, checked 2026-10-29 |
| Quotes from the deal | Pricing goes out in minutes, without copying data into another tool. | Included (Growth plan) | Not availableSource, checked 2026-10-29 |
| NPS surveys | You learn who would recommend you, and who needs a call. | Not available | IncludedSource, checked 2026-10-29 |
| HIPAA compliance | Protected health information needs a vendor that signs a BAA. | Not available | IncludedSource, checked 2026-10-29 |
What HelloGrowthCRM includes for teams comparing Appcues
Included in Growth. Each card says what the feature does not do yet.
Tickets and SLAs
Tickets from any inbox channel with SLA policies, escalations, watchers and internal notes.
Limit: Automatic ticket assignment is coming soon.
Knowledge base
Help articles your customers can search, which the AI chat also answers from.
Customer portal
A passwordless portal where customers pay invoices, accept quotes, raise tickets and see bookings.
Limit: There is no vendor or supplier portal.
Team inbox
Email, SMS, chat, social and WhatsApp conversations in one inbox, with assignment, snooze and mentions.
Limit: AI autopilot drafts and sends on email only.
Website chat with AI answers
A chat widget with live visitors, proactive triggers and answers drawn from your knowledge base.
Google review monitoring
New Google reviews arrive in the CRM so the team sees and answers them quickly.
Quotes, proposals and invoices
Quotes built from the deal, turned into invoices, plus recurring invoices and AI-drafted proposals.
Limit: Card payments run through a payment provider you connect.
Task boards
Table, kanban, calendar, Gantt and analytics views with subtasks, dependencies, several assignees and time tracking.
Limit: No voice notes on tasks yet.
What it costs for 5, 10 and 25 users
Appcues publishes no prices: Start, Grow and Enterprise are quoted by your product's monthly active users, installations and published experiences (appcues.com/pricing, checked 2026-10-29). HelloGrowthCRM is priced per member of your own team, so the two bills follow different numbers.
Price it yourself
- Ask Appcues for a written quote for your team size, including any usage, AI or channel charges.
- Add the one-time fees: onboarding, migration and number setup.
- Multiply HelloGrowthCRM's $12 per user per month by your users and by 12: 5 users is $720, 10 users $1,440 and 25 users $3,600 a year.
- Compare the two totals for the features you will actually use.
Why teams look past Appcues
Software teams add a CRM next to Appcues for three reasons.
The first is that Appcues is not a CRM. It syncs to HubSpot, Salesforce and Zoho (Appcues integrations, checked 2026-10-29) and lists no pipeline, dialer or quotes of its own.
The second is support. Appcues lists no ticketing or shared inbox (checked 2026-10-29); it connects to Zendesk and Intercom. HelloGrowthCRM includes tickets with SLA policies, a knowledge base and a shared inbox in Growth.
The third is price shape. Appcues prices by your product's monthly active users. HelloGrowthCRM prices per team member, so the bill follows headcount.
Where Appcues is stronger
- In-app flows, checklists, launchpads, tooltips and banners built without code.
- Adoption analytics with funnels, paths and retention, plus SDKs for web and mobile apps.
- NPS and surveys shown inside your product; HelloGrowthCRM cannot send NPS surveys today.
- HIPAA compliance; HelloGrowthCRM is not HIPAA compliant.
Full capability comparison
48 capabilities in 11 groups. Open a group to see every row.
Records and pipeline (5)
| Capability | HelloGrowthCRM | Appcues |
|---|---|---|
| Contact and lead records | Included (Growth plan) | Not available |
| Company and account records | Included (Growth plan) | Not available |
| Activity timeline | Included (Growth plan) | Not available |
| Lead assignment and routing rules | Included (Growth plan) | Not available |
| Customizable pipeline stages | Included (Growth plan) | Not available |
Lead capture (3)
| Capability | HelloGrowthCRM | Appcues |
|---|---|---|
| Embeddable web lead form | Included (Growth plan) | Not available |
| Landing page builder | Included (Growth plan) | Not available |
| Website visitor tracking | Included (Growth plan) | Limited |
Calling and messaging (6)
| Capability | HelloGrowthCRM | Appcues |
|---|---|---|
| Shared team inbox | Included (Growth plan) | Not available |
| Bulk SMS | Included (Growth plan) | Not available |
| Email sequences | Included (Growth plan) | Not available |
| Click-to-call dialer | Included (Growth plan) | Not available |
| Power dialer | Included (Growth plan) | Not available |
| Website live chat | Included (Growth plan) | Not available |
AI (9)
| Capability | HelloGrowthCRM | Appcues |
|---|---|---|
| AI assistant chat over CRM data | Included (Growth plan) | Limited |
| AI lead scoring | Included (Growth plan) | Not available |
| AI call summaries | Included (Growth plan) | Not available |
| AI outbound voice agent | Included (Growth plan) | Not available |
| AI inbound call answering | Included (Growth plan) | Not available |
| AI governance and approval mode | Included (Growth plan) | Limited |
| Multiple prebuilt AI agents | Included (Growth plan) | Included |
| Knowledge sources for AI | Included (Growth plan) | Included |
| MCP server | Included (Growth plan) | Included |
Automation (6)
| Capability | HelloGrowthCRM | Appcues |
|---|---|---|
| Visual workflow automation | Included (Growth plan) | Not available |
| Zapier | Via integration | Via integration |
| Make (Integromat) | Via integration | Via integration |
| Outbound webhooks | Via integration | Included |
| Public REST API | Included (Growth plan) | Included |
| API keys and developer portal | Included (Growth plan) | Included |
Sales execution (3)
| Capability | HelloGrowthCRM | Appcues |
|---|---|---|
| Kanban deal board | Included (Growth plan) | Not available |
| Pipeline forecasting | Included (Growth plan) | Not available |
| Meeting booking pages | Included (Growth plan) | Not available |
Quotes, invoices and payments (3)
| Capability | HelloGrowthCRM | Appcues |
|---|---|---|
| Quotes | Included (Growth plan) | Not available |
| Proposals | Included (Growth plan) | Not available |
| Invoicing | Included (Growth plan) | Not available |
Support and customer success (4)
| Capability | HelloGrowthCRM | Appcues |
|---|---|---|
| Support ticketing | Included (Growth plan) | Not available |
| Knowledge base | Included (Growth plan) | Limited |
| NPS surveys | Not available | Included |
| Review requests | Coming soon | Limited |
Marketing (3)
| Capability | HelloGrowthCRM | Appcues |
|---|---|---|
| Email marketing campaigns | Included (Growth plan) | Limited |
| Audience segmentation | Included (Growth plan) | Included |
| Marketing automation drips | Included (Growth plan) | Included |
Reporting (2)
| Capability | HelloGrowthCRM | Appcues |
|---|---|---|
| Standard dashboards | Included (Growth plan) | Included |
| Report builder | Included (Growth plan) | Limited |
Security and admin (4)
| Capability | HelloGrowthCRM | Appcues |
|---|---|---|
| SOC 2 certification | Included (Growth plan) | Included |
| HIPAA compliance | Not available | Included |
| GDPR and CCPA tooling | Included (Growth plan) | Limited |
| Data residency choice | Included (Growth plan) | Included |
Sources for the Appcues column (48)
Each Appcues cell is checked against Appcues's own documentation or pricing page. A cell that has not been re-checked within 120 days is removed from the table rather than shown out of date.
- Contact and lead records: appcues.com/llms.txt · checked 2026-10-29
- Company and account records: appcues.com/llms.txt · checked 2026-10-29
- Activity timeline: appcues.com/llms.txt · checked 2026-10-29
- Lead assignment and routing rules: appcues.com/llms.txt · checked 2026-10-29
- Customizable pipeline stages: appcues.com/llms.txt · checked 2026-10-29
- Embeddable web lead form: appcues.com/llms.txt · checked 2026-10-29
- Landing page builder: appcues.com/llms.txt · checked 2026-10-29
- Website visitor tracking: appcues.com/llms.txt · checked 2026-10-29
- Shared team inbox: appcues.com/llms.txt · checked 2026-10-29
- Bulk SMS: appcues.com/llms.txt · checked 2026-10-29
- Email sequences: appcues.com/llms.txt · checked 2026-10-29
- Click-to-call dialer: appcues.com/llms.txt · checked 2026-10-29
- Power dialer: appcues.com/llms.txt · checked 2026-10-29
- Website live chat: appcues.com/llms.txt · checked 2026-10-29
- AI assistant chat over CRM data: appcues.com/llms.txt · checked 2026-10-29
- AI lead scoring: appcues.com/llms.txt · checked 2026-10-29
- AI call summaries: appcues.com/llms.txt · checked 2026-10-29
- AI outbound voice agent: appcues.com/llms.txt · checked 2026-10-29
- AI inbound call answering: appcues.com/llms.txt · checked 2026-10-29
- AI governance and approval mode: appcues.com/llms.txt · checked 2026-10-29
- Multiple prebuilt AI agents: appcues.com/llms.txt · checked 2026-10-29
- Knowledge sources for AI: appcues.com/llms.txt · checked 2026-10-29
- MCP server: docs.appcues.com/en_US/dev-api-data/appcues-public-api · checked 2026-10-29
- Visual workflow automation: appcues.com/llms.txt · checked 2026-10-29
- Zapier: appcues.com/llms.txt · checked 2026-10-29
- Make (Integromat): appcues.com/llms.txt · checked 2026-10-29
- Outbound webhooks: appcues.com/llms.txt · checked 2026-10-29
- Public REST API: docs.appcues.com/en_US/dev-api-data/appcues-public-api · checked 2026-10-29
- API keys and developer portal: docs.appcues.com/en_US/dev-api-data/appcues-public-api · checked 2026-10-29
- Kanban deal board: appcues.com/llms.txt · checked 2026-10-29
- Pipeline forecasting: appcues.com/llms.txt · checked 2026-10-29
- Meeting booking pages: appcues.com/llms.txt · checked 2026-10-29
- Quotes: appcues.com/llms.txt · checked 2026-10-29
- Proposals: appcues.com/llms.txt · checked 2026-10-29
- Invoicing: appcues.com/llms.txt · checked 2026-10-29
- Support ticketing: appcues.com/llms.txt · checked 2026-10-29
- Knowledge base: appcues.com/llms.txt · checked 2026-10-29
- NPS surveys: appcues.com/llms.txt · checked 2026-10-29
- Review requests: appcues.com/llms.txt · checked 2026-10-29
- Email marketing campaigns: appcues.com/llms.txt · checked 2026-10-29
- Audience segmentation: appcues.com/llms.txt · checked 2026-10-29
- Marketing automation drips: appcues.com/llms.txt · checked 2026-10-29
- Standard dashboards: appcues.com/llms.txt · checked 2026-10-29
- Report builder: appcues.com/llms.txt · checked 2026-10-29
- SOC 2 certification: appcues.com/llms.txt · checked 2026-10-29
- HIPAA compliance: appcues.com/llms.txt · checked 2026-10-29
- GDPR and CCPA tooling: appcues.com/llms.txt · checked 2026-10-29
- Data residency choice: appcues.com/llms.txt · checked 2026-10-29
Switch from Appcues in 4 steps
- Export your trial users and customers to CSV from your product or current CRM.
- Import them into HelloGrowthCRM and map each column on the import screen.
- Set up the pipeline, website chat, the knowledge base and ticket SLA policies.
- Keep Appcues for in-app onboarding and run both for a week before you move sales and support into HelloGrowthCRM.
Your data
Your flows and analytics stay in Appcues; customers come into HelloGrowthCRM as CSV or through the REST API.
Contract
Nothing to cancel: Appcues stays inside your product, and HelloGrowthCRM is $12 per user per month on the Growth plan.
Learning curve
A guided setup wizard creates the pipeline, stages and fields; you can keep your current stage names.
Get the switching checklist by email
Verdict
Appcues is an in-app product adoption platform for software companies; HelloGrowthCRM is an AI CRM suite. Choose Appcues to guide users inside your product with flows, checklists, banners and in-app surveys, and to measure adoption. Add HelloGrowthCRM, on the Growth plan, for the people work around the product: sales pipeline, calls, inbox, tickets and the help center. HelloGrowthCRM does not build in-app experiences.
Want to see the difference?
See how HelloGrowthCRM compares to Appcues on your own pipeline.
Comparison FAQ
More CRM comparisons
See how HelloGrowthCRM compares with other tools teams shortlist.
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Security and migration, handled
Everything you need to move quickly and trust the system you're switching to.
Security & governance
- SOC 2 Type II report (available under NDA)
- AES-256 at rest · TLS 1.3 in transit
- SSO and 2FA support
- Full audit log on all user actions
- Hosted on AWS (US regions)
- GDPR & DPDPA-aligned data handling
Implementation & support
- Onboarding included in Growth
- We handle data migration — not you
- Same-day demo response (business hours)
- Email + chat support on Growth
- Dedicated specialist on Growth Engine+
- 90-day post-onboarding check-in included
Take the next step
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Prefer email? Write to sales@hellogrowthcrm.com