Competitor CRM
Competitor CRM
One charges by job volume. One charges by seat. That single difference decides most of it.
| Feature | ServiceM8 | Tradify | Winner |
|---|---|---|---|
| Pricing model | Per account by job volume. Free 30 jobs, Starter $29, Growing $79, Premium $149, Premium Plus $349 AUD a month | Per user per month: Lite $48, Pro $52, Plus $62 AUD or NZD ex GST | |
| Users included | Unlimited staff logins on every paid plan | Every staff member is a billed seat | |
| Field app devices | Full app is iPhone and iPad only. Android staff get ServiceM8 Lite, a deliberately cut-down app | Native iOS and Android apps with the same core features | |
| Free plan | Free tier: 30 jobs a month, one user, no card needed | No free plan. 14-day trial only | |
| Job volume limits | Each plan caps jobs per month. Premium Plus adds jobs at 20 cents each | No job caps at any plan level | |
| Quoting | Quotes from the phone on site. Proposals need the Growing plan or higher | Quote templates, kit bundles, supplier price lists and quote options the customer picks from | |
| Scheduling and dispatch | Drag-and-drop dispatch board, live map and job diary | Calendar and scheduler with Google Calendar sync, less map driven | |
| Automatic customer updates | Booking confirmations, on-the-way SMS and email built in. Branded SMS on Growing and above | Appointment reminders are a paid add-on at about 20 cents a message | |
| Timesheets | Shift tracking, but timesheet export to accounting only on Premium | Timesheets included from the Pro plan | |
| Purchase orders and supplier bills | Supplier invoice importing from the Starter plan | Purchase orders on Plus, plus SmartRead bill scanning | |
| Materials and van stock | No stock levels or van stock tracking | Kit bundles and costing, but no live van stock either | |
| Forms and compliance certificates | Electronic forms, certificates and asset records from Growing | Health and safety forms and compliance certificates from Pro | |
| Accounting sync | Two-way sync with Xero and MYOB | Two-way sync with Xero, MYOB and QuickBooks Online | |
| Job costing and profit | Job profitability and markup billing on Premium and above | Costing and bill tracking from Pro, reporting on Plus | |
| Working offline | Strong offline behaviour on the iOS app | Patchy in low-signal areas. Most actions want a connection | |
| Built-in phone system | ServiceM8 Phone add-on from about $19 a month with call handling | No phone system. Instant Website add-on at about $19 a month instead |
✅ = Available natively | ⚠️ = Available with add-on or limitations | ❌ = Not available | Winner column: green highlight = stronger for that feature
| Plan | ServiceM8 | Tradify |
|---|---|---|
| Free or entry | $0 for 30 jobs a month, one user | No free plan, 14-day trial |
| Sole trader | $29 a month, Starter, 50 jobs | From $48 per user a month, Lite, ex GST |
| Three-person crew | $79 a month, Growing, 150 jobs | About $144 a month, three Lite seats |
| Eight-person crew | $149 a month, Premium, 500 jobs | About $416 a month, eight Pro seats |
| High job volume | $349 a month, Premium Plus, 1,500 jobs then 20c each | $62 per user a month, Plus, no job cap |
Prices as of 2026. Verify on vendor websites — pricing changes frequently.
Strengths
Weaknesses
Strengths
Weaknesses
Choose ServiceM8 if your crew already runs iPhones and your job count is steady rather than huge. The account price covers unlimited staff, so a plumbing or electrical outfit adding a third and fourth tradie does not get punished for growing. The automatic customer texts alone save a lot of phone time, and the free plan means you can test it on real jobs before paying anything. Count your jobs per month first, though. A maintenance business doing 400 small callouts will land on a higher tier than the sticker price suggests. Choose Tradify if you have Android phones in the van, if your job volume swings wildly month to month, or if you want timesheets and bill tracking without buying the top plan. Tradify also connects to Xero, MYOB and QuickBooks Online, so your BAS and GST returns stay tidy either way. The rough rule for AU and NZ tradies: under about four staff with steady work, ServiceM8 usually costs less. Above that, or with mixed phones, Tradify earns its per-seat price back in flexibility.
There is no single winner here, only a fork. ServiceM8 is cheaper for small crews and better at automated customer updates, but it wants iPhones and it caps your jobs. Tradify costs more per head and gives you native Android, no job limits and earlier access to timesheets and costing. Count your staff, count your monthly jobs, and check what phones your team carries. Those three numbers decide it.
If neither ServiceM8 nor Tradify fully fits
Both of these tools run the job after you have won it. Neither chases the quote that went quiet. HelloGrowthCRM sits in front of them: lead pipeline, quote builder, invoicing, a built-in dialer with call recording, AI lead scoring, email sequences and SMS follow-up, from about $12 per user a month, or $10 annually, with a free forever plan. Be clear on the limits. It is a sales and follow-up CRM, not job management. No technician scheduling boards, no timesheets, no materials costing. If your problem is quotes going cold rather than dispatch, that is where it fits.
Skip the comparison and try HelloGrowthCRM free — built for India sales teams with WhatsApp, dialer, and AI included at ₹899/user/month.
Compare other CRMs side by side to find the best fit for your sales team.