How admissions teams call today, and where enquiries die
An admissions office in season is a call centre that refuses to admit it. Enquiries arrive from the website, walk-ins, hoardings, ads and referrals; counsellors ring students, then parents, then students again; the office chases documents and fees; and before each batch starts, somebody confirms who is actually turning up.
The leaks are predictable. Enquiries that were never called even once. Families told call after the results and forgotten by results day. Counselling threads that leave with a resigning counsellor. None of these are skill problems — they are record problems, and they compound precisely when the office is busiest.
