Make and receive calls from inside the CRM — with every call auto-logged.
When reps use personal mobile phones for sales calls, three things break simultaneously: calls are never logged, managers have zero visibility into call volume, and recordings (if any) are stored on personal devices where they can never be accessed or reviewed. This is the standard situation in most Indian SMB sales teams — and it means the most important customer touchpoint in the sales process generates no usable data. The built-in dialer changes this by making every call a CRM event: logged, recorded, and visible.
For Indian sales teams specifically, the dialer solves another problem: the 'rep called but no one answered' accountability gap. Without a logged call system, reps who aren't reaching prospects can claim they called multiple times. The dialer creates an objective record — every attempt, duration, and outcome is timestamped. Managers can see at a glance whether the team is hitting their call targets or not, and coaching conversations are grounded in data rather than perception.
Click-to-Call
Click any phone number in the CRM to dial instantly — from lead list views, contact profiles, or task boards.
Inbound Call Handling
Inbound calls pop up a screen with the caller's full CRM profile — rep sees who's calling, their open deals, and last interaction before answering.
Automatic Call Logging
Duration, timestamp, outcome, and rep notes are logged to the contact record automatically — no manual entry.
Call Recordings
Every call is recorded and stored against the contact record. Reps and managers can play back any call from the activity timeline.
Twilio-Powered Reliability
Powered by Twilio — enterprise-grade uptime and call quality with multi-tenant credential isolation.
Inside sales team at a Pune B2B SaaS company
A 15-rep inside sales team at a Pune SaaS company was logging calls manually — which meant most calls went unlogged. Management had no data on daily call volume per rep. After deploying the built-in dialer, average logged calls per rep per day went from 12 (self-reported) to 34 (actual). The discovery that reps were making 3x more calls than managers thought allowed them to analyse call outcomes at scale for the first time.
Insurance agency eliminating ghost calls in field team
An insurance agency's field team was claiming 20+ calls per day in their daily reports. When the dialer was enabled, actual average was 11 connected calls. The manager used dialer data to restructure the daily routine — mornings for outbound, afternoons for follow-up — based on call answer rate patterns. Connected calls per rep increased 40% without adding headcount.
Real estate sales team tracking inbound inquiry call quality
A Hyderabad builder's site inquiry calls were being taken on a shared landline with no recording. Complaints about reps not following the property pitch script were common. After switching to the built-in dialer with recording enabled, managers reviewed 3 randomly sampled calls per rep per week. Script compliance improved from 60% to 90% within 6 weeks, and demo-to-visit conversion improved alongside it.
The built-in dialer is for individual reps making and receiving calls on a lead-by-lead basis. The Call Center Workspace adds power dialer campaigns, inbound queues, supervisor monitoring, and barge/whisper — use it when you have a dedicated phone team of 5+ reps.
The built-in dialer is for human reps. The AI Voice Agent makes autonomous AI-driven calls for qualification, follow-up, or reminders — without a rep on the line.