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Our default starter — not a trial
Free Forever
Full CRM basics with no time limit. Not a trial — you keep this tier as long as you want.
Free forever · No credit card · 1 user · 200 leads
Included
- Lead & Contact Management (200 leads/contacts cap)
- Accounts (20 cap) + 1 deal pipeline
- Pipeline Management (Kanban)
- Task Board (100 tasks, Kanban only)
- Basic activity logging
- 2 Basic Email Templates
- 3 Custom Fields
- WhatsApp click-to-chat only (no API-backed inbox)
- AI Writing Assistant (capped, 5 uses/month)
- AI Chatbot — 1 conversation/month
- Mobile dashboard (read-only)
- 30-day analytics
- 1 Growth Audit included
- Community support
- "Powered by HelloGrowthCRM" branding shown
Growing UK sales teams
Growth
Full AI CRM with dialer, bulk WhatsApp, and API. Our most popular plan for UK businesses.
Annual billing · No seat minimums — add users anytime · 14-day free trial
Included
- Everything in Free, PLUS:
- Unlimited leads, contacts & deals with unlimited pipelines
- AI lead scoring & enrichment
- Built-in dialer with call tracking & recording
- Bulk WhatsApp broadcasts & SMS campaigns
- Real-time dashboards, team analytics & custom reports
- Prospecting + exhibition capture
- Campaigns, web chat assistant & visitor tracking
- Market Radar, Growth Audit, AI Insights & AI Agents (Beta)
- Gamification, goals, leaderboard & pipeline forecast
- Products, proposals, invoices, expenses & revenue tracking
- Customer portal, referrals, references & landing pages
- Tickets + knowledge base
- API access & all 259+ integrations
- Custom fields, modules, pipeline stages & workflows
- Territory & team management with map view
- AI-assisted sales forecasting
- Role-based access control
- Priority support + dedicated onboarding
- Managed RevOps add-on available — our specialists run your pipeline (from £1,199/mo flat)
- 2,500 AI credits/user/month
Large UK enterprises
Enterprise
Tailored for complex needs — multi-site, UK GDPR compliance, white-label.
Custom pricing
Annual contract · Custom pricing
Annual contract · Custom per-company pricing
Included
- Everything in Growth, PLUS:
- Dedicated named Account Manager
- Custom workflow automation (multi-step, approval flows)
- Advanced revenue intelligence, attribution & churn prediction
- Multi-site / location management
- Audit trails, UK GDPR compliance reporting & full activity audit
- White-label customer portal & custom agents
- SLA policies, approval flows & multi-currency commerce
- Unlimited exports + scheduled reports
- All 259+ integrations + custom integration support
- Managed RevOps included — dedicated RevOps Specialists run your pipeline (Growth Engine + RevOps Partner tiers)
- Custom training (up to 4 sessions/year)
- 99.9% availability target
- Priority phone support
- Custom API rate limits
- Data migration & onboarding support
- 10,000 AI credits/user/month + 3-month rollover
API access & AI credits (United Kingdom)
How integrations and AI usage align with each GBP tier.
API access
Growth includes full REST API access and all 259+ integrations, including Stripe, GoCardless, WhatsApp Business API, and major UK telephony providers. Enterprise adds custom rate limits and dedicated integration support.
AI credits by plan
Free Forever: 50 AI credits total · Growth: 2,500 per user/month · Enterprise: 10,000 per user/month with a 3-month rollover pool. Top-up bundles available on paid plans — see the table below.
Payment: Credit/debit card, Stripe, GoCardless, bank transfer. All prices shown are per user per month on annual billing.
Don't want to run the CRM yourself? We run it for you in United Kingdom.
Every Growth and Enterprise plan in United Kingdom unlocks our Managed RevOps service. A dedicated RevOps Specialist runs your pipeline — pipeline hygiene, follow-up cadences, lead routing, reporting, and forecast reviews — billed in GBP with the same-business-day SLA.
- Dedicated RevOps Specialist
- Pipeline hygiene + follow-up runs
- Lead routing + cadence setup
- Weekly forecast + win-loss review
- Same-business-day SLA
- GBP-denominated invoicing
Available on
Growth plan
£8/user/mo
Add Managed RevOps as a flat-fee service on top of Growth seats.
Enterprise plan
Custom
Managed RevOps bundled into your annual contract — dedicated team, custom SLAs.
Not available on Free Forever — that tier is designed for teams running the CRM themselves.
Dialer Add-Ons (GBP)
The built-in dialer is included in the Growth plan. Add one of these tiers per user if you need extra calling power on top of Growth.
Dialer Starter
£8/user/mo
Solo seller / single-line dialing with call recording.
Dialer Pro
£15/user/mo
Power dialer + call notes + sequences + dispositions.
Dialer Business
£24/user/mo
Multi-line, IVR, call routing, supervisor barge-in.
Top-Up AI Credits (GBP)
Need more credits than your plan includes? Buy a top-up — or save more by upgrading to Growth.
Check Growth before you top up
A 2,500-credit top-up costs £15. The Growth plan at £8/user/mo already includes 2,500 credits/user, AI lead scoring, dialer, and bulk WhatsApp.
| Bundle | Price (GBP) | Per Credit | What this means |
|---|---|---|---|
| 100 credits | £1 | £0.01 | Impulse buy for free users trying AI. |
| 500 credits | £3 | £0.006 | Repeat top-up habit — consider upgrading to Growth. |
| 1,000 credits | £6 | £0.006 | Growth (£8/user/mo) gives 2,500 credits/user plus the full AI CRM feature set. |
| 2,500 creditsBest nudge | £15 | £0.006 | Growth (£8) gives the same credits plus the full AI CRM feature set. |
| 5,000 creditsUpgrade instead | £24 | £0.0048 | Growth at £8/user/mo includes 2,500 credits + full feature set — far better value than repeated top-ups. |
Credits are non-expiring on annual plans · Monthly plan top-ups expire at end of billing cycle
AI Credits (GBP)
Estimate your AI credit usage
Fuel the AI features that scale with your team — pay only for what you use. Pick your CRM size, choose the AI features you want, and see an estimated monthly credit total for United Kingdom.
AI Credits estimator
A simple, flexible way to budget for AI. Credits are billed in GBP.
Enter your exact contact count — the estimate updates in real time.
2. Select your AI features
Voice Agent
autonomousCalls, qualifies, and routes leads 24/7 with natural conversation AI.
Learn moreFull Feature Comparison
Free, Growth, and Enterprise plans side by side — every feature, every limit.
| Feature | Free Forever£0 | Growth£8/user/mo | EnterpriseCustom |
|---|---|---|---|
| Core CRM | |||
| Dashboard (overview KPIs) | Basic (read-only) | Full + team view | Multi-branch |
| Analytics | 30-day | Real-time + custom | Unlimited + export |
| Leads | 200 cap | Unlimited | Unlimited |
| Accounts | 50 cap | Unlimited | Unlimited |
| Deals | 1 pipeline | Unlimited pipelines | Unlimited |
| Activities | Basic logging | Full + automation | Full + audit trail |
| Prospecting | |||
| Exhibition Capture | |||
| Commerce Module | |||
| Products catalog | |||
| Quote Requests | |||
| Quotes / Proposals | With templates | + approval flows | |
| Invoices | + auto-generate on deal won | + multi-currency | |
| Expenses | |||
| Payments Received | + payment gateway integrations | ||
| Revenue tracking | + revenue attribution | ||
| Communication Module | |||
| Web Chat Assistant | |||
| Call Logs | With dialer | ||
| Scheduler | Basic | ||
| HelloMail (email inbox) | + tracking | + shared inbox | |
| Campaigns | |||
| Sequences | Advanced + A/B testing | ||
| Project Management | |||
| Task Boards | 500 tasks, Kanban only | + automation | + dependencies |
| Intelligence Module | |||
| Market Radar | |||
| Growth Audit | 1 audit | Unlimited | Unlimited |
| AI Insights | |||
| AI Agents | Beta | + custom agents | |
| Gamification | |||
| Visitor Tracking | |||
| Customer Module | |||
| Customer Portal | + white-label | ||
| Referrals | |||
| References | |||
| Business Listings | |||
| Landing Pages | Unlimited | ||
| Support Module | |||
| Tickets | |||
| Knowledge Base | |||
| SLA Policies | |||
| Settings & Configuration | |||
| Lead Stages | Default only | Custom | Custom |
| Lead Routing | Round-robin | + custom rules | |
| Lead Sources | Manual | + API + webhooks | |
| Territories | + map view | ||
| Goals | |||
| Email Templates | 5 basic | + dynamic variables | |
| WhatsApp Templates | + bulk | ||
| SMS Templates | |||
| Workflows | Basic | Multi-step + approval | |
| Report Builder | + scheduled reports | ||
| Pipeline Forecast | |||
| Integrations | |||
| Lead source integrations | All 11 | All 11 | |
| Telephony integrations | Major providers | All | |
| Email & inbox | + Custom SMTP | All | |
| Commerce & payments | Stripe, PayPal, WooCommerce + more | All | |
| Total integrations | 0 | All 259+ | All 259+ & custom |
14-Day Free Trial on Paid Plans
Start any paid plan with a 14-day free trial — full feature access, no credit card required up front. Annual plans include a pro-rated refund within the first 30 days if it's not the right fit.
Pricing FAQs
HelloGrowthCRM for United Kingdom businesses
This page lists the three United Kingdom software tiers so you can compare Free, Growth, and Enterprise without switching to a different region. All prices are shown in GBP on annual billing — the per-user monthly rate assumes 10 months paid and 2 months free.
The Growth plan is our only self-serve paid tier for United Kingdomteams: it includes unlimited leads and users, AI lead scoring, built-in dialer, bulk WhatsApp & SMS, all 259+ integrations, and 2,500 AI credits per user per month. Enterprise is for complex, multi-location businesses that need custom contracts, dedicated account management, and SLA-backed uptime.
How UK teams choose a plan
Start on Free Forever if you are a sole trader or a one-person sales operation moving off a spreadsheet — it covers lead and pipeline basics with no time limit, so there is no pressure to decide before the habit is formed. A plumbing or electrical firm logging its first structured enquiry list, or a freelance consultant tracking proposals, rarely needs more on day one.
Move to Growth when more than one person works the pipeline or when follow-up starts slipping. That is the tier where the built-in dialer with call recording, AI lead scoring, bulk WhatsApp through Meta's Cloud API, and email sequences come in — the features that recover quotes which would otherwise go quiet. Enterprise is for multi-site or compliance-heavy UK businesses that need audit trails, custom contracts, and UK GDPR compliance reporting baked into the agreement.
Two practical notes for UK buyers: prices exclude VAT, which is added at checkout, and payment works with the rails UK finance teams already use — card, Stripe, GoCardless direct debit, or bank transfer with annual invoices on request. If you would rather see the platform before comparing tiers, book a UK demo or start on the free tier from the UK free trial page. Teams that want the pipeline run for them can add Managed RevOps for the UK on top of Growth or Enterprise.
Budgeting for a CRM as a UK small business
The honest comparison is rarely CRM versus no CRM — it is CRM versus the tools you already pay for separately. Most UK teams evaluating Growth are currently running some mix of a spreadsheet, a standalone dialler or VoIP line, a mailing tool for follow-ups, and WhatsApp on personal phones. Because the dialler with call recording, email sequences, and native WhatsApp through Meta's Cloud API are built into the platform, the realistic question for your bookkeeper is which of those line items the CRM subscription retires, not what it adds.
Two more numbers worth checking before you commit: setup time and switching cost. Initial setup takes 15 to 30 minutes — import a CSV, name your stages, invite the team — so there is no implementation fee or consultant day-rate to budget for. Migrations from HubSpot, Salesforce, Pipedrive, and Zoho run through the import wizard with field mapping handled for you, which matters if the thing keeping you on an old system is the dread of moving the data.
Finally, treat the free tier as part of the budget plan rather than a marketing gesture. A sole trader — a plumber, a mortgage adviser, a freelance consultant — can run a real pipeline on Free Forever with one user and 200 leads and only move to Growth when a second person joins or follow-up volume outgrows manual work. Paying for software after the habit exists, rather than before, is the cheapest way to buy a CRM.