Estimate net profit per order after product cost, shipping, ads, packaging, and payment fees.
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What it does
Calculates approximate per-order profit and margin using common ecommerce cost inputs.
Why it matters
Useful for D2C teams checking whether paid acquisition and fulfillment costs still leave room for healthy contribution margin.
Definition
Per-order profit is order revenue minus all variable costs tied to winning, shipping, and fulfilling the order.
Assumptions
How to interpret your results
If contribution margin is weak, inspect CAC, shipping policy, bundling, or pricing before scaling spend.
How to improve
Lift average order value
Bundles, upsells, and threshold incentives often improve margin faster than cutting price.
Tighten variable costs
Review shipping contracts, packaging choices, and acquisition efficiency by channel.