Our writers
All content on HelloGrowthCRM is written by our co-founders — practitioners who have built and sold CRM software to thousands of Indian SMBs.
Co-Founder & CEO, HelloGrowthCRM / Soor LLC
Rushabh has spent the last decade helping Indian SMBs and growth-stage startups implement CRM and sales automation strategies. He writes about CRM strategy, RevOps, and India's growing SaaS market.
Co-Founder & CTO, HelloGrowthCRM / Soor LLC
Harnish leads product and engineering at HelloGrowthCRM and has architected the platform's AI call coaching, lead automation, and multi-channel communication stack. He writes about AI in sales and building SaaS for emerging markets.
Every article published under these bylines follows the same rules. Claims about the product describe shipped capabilities, not roadmap intentions. Pricing references are checked against the live pricing page at publication. Comparison content is based on hands-on evaluation of competing products or their public documentation, and we say plainly where HelloGrowthCRM is not the right fit — a CRM built for 5–50 person sales teams should not pretend to be an enterprise suite.
We do not publish invented statistics, fabricated testimonials, or unattributed benchmark numbers. Where a post cites a figure, it either comes from our own product usage data, a named external source, or it does not appear. Articles carry a published date and are revised when the product or market changes materially; significant updates are reflected in the post rather than left to age silently.
Rushabh and Harnish write from direct operating experience: one runs go-to-market and has implemented CRM workflows with hundreds of Indian SMB sales teams, the other designed and built the product’s AI scoring, calling, and messaging stack. That means the lead-management advice on this blog comes from watching real teams lose enquiries from IndiaMART and WhatsApp and fixing it — not from rewriting other vendors’ articles.
Reader questions shape the editorial calendar. If a support conversation or demo surfaces the same confusion three times, it usually becomes a post. To suggest a subject or challenge something we have written, reach the team via the contact page — corrections are taken seriously and credited where appropriate. Start with the latest articles or browse by subject in the topic hub.