Exotel is India's most widely deployed cloud telephony platform, trusted by thousands of businesses for inbound IVR, outbound calling, and virtual numbers. When connected to HelloGrowthCRM, every call — inbound or outbound, answered or missed — is logged automatically to the correct contact record. Your team never has to manually update call history again.
Inbound call routing through Exotel IVR can create or update CRM contacts in real time. When a prospect calls your business number, HelloGrowthCRM looks them up by phone number. If they exist, the call logs to their record. If they don't, a new contact is created. Either way, the rep picking up has CRM context visible on screen before they say hello.
Call recordings attach to deal records automatically. Managers can review calls for quality assurance, training, and coaching without asking reps for details. Sales managers conducting pipeline reviews can listen to discovery calls to understand deal health — not just take the rep's word for it.
Missed call handling is automated. When an inbound call goes unanswered, HelloGrowthCRM creates a callback task assigned to the right rep or queue. That task includes the caller's phone number, time of call, and any IVR selections they made — so the callback is informed, not cold.
Outbound calling campaigns integrate with Exotel's auto-dialer. HelloGrowthCRM generates a calling list based on pipeline segment or lead status; Exotel dials sequentially; call outcomes (answered, voicemail, busy) log back to the CRM automatically. That feedback loop lets managers measure call campaign effectiveness in real time.
For India-specific compliance, Exotel's DNC registry checks integrate with HelloGrowthCRM's lead lists. Contacts flagged as DNC in Exotel are marked in the CRM so reps never call them — protecting your business from TRAI penalties.
