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10 chapters covering everything you need to know about modern B2B sales.
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Chapter Preview: Closing Techniques
Closing is not a separate step—it's the natural conclusion of a well-managed sales conversation. In this chapter, we explore seven time-tested closing techniques that work in modern B2B sales:
- • The Assumptive Close: Assuming the sale is done
- • The Alternative Close: Choice between two positives
- • The Timeline Close: Creating urgency with intent
- • The Scarcity Close: Limited seats or pricing
- • The Take-Away Close: Removing the offer temporarily
- • The Summary Close: Recapping all agreed points
- • The Question Close: Letting the prospect decide
Each technique includes real-world scripts, common mistakes to avoid, and when to use each method based on your prospect's personality and buying stage.
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