Work backwards from your revenue target to find the right price. Get recommended pricing tiers, break-even customers, and MRR projections.
What it does
Calculates the optimal SaaS pricing by modeling target revenue, customer volume, churn impact, and unit economics to find the price point that hits your growth goals.
Why it matters
A 1% improvement in pricing increases profits by 11% — more than any other lever. Most SaaS companies undercharge. This calculator shows exactly where your price should be.
Definition
SaaS pricing strategy determines the optimal monthly/annual subscription price based on target revenue, expected customer volume, churn rate, gross margin, and competitive positioning.
Assumptions
How to interpret your results
If the suggested price feels too high, test it. Most SaaS companies discover that a higher price with better positioning actually increases conversion rates.
How to improve
Test pricing regularly
Run pricing experiments quarterly — the market changes faster than you think
Offer annual plans
Annual pricing at 2 months free improves cash flow and reduces churn
Segment by value
Charge more for enterprise features — don't leave money on the table with flat pricing
Starter
$295.00
per month
Growth
$420.00
per month
Scale
$625.00
per month
Required ARPU: $5,000.00/yr — based on 200 customers
$83,333
$1,000,000
3
$96,000