Built by Soor LLC
A CRM for teams that want more revenue and less busywork
HelloGrowthCRM helps growing teams respond faster, automate repetitive work, and keep pipeline visibility clean. We build with one goal in mind: make growth systems easier to run, not harder to manage.
Agentic AI CRM — 12 AI agents with autonomous, supervised, and assistive levels
AI-first CRM built for growing sales teams
Product, automation, and RevOps thinking in one platform
Serving growth teams across the USA and India
Built by Soor LLC — a software team across the USA and India
What is HelloGrowthCRM building — and why?
HelloGrowthCRM is an AI-powered CRM for small and mid-sized sales teams that combines lead management, a built-in dialer, WhatsApp/SMS, email automation, quotes and invoicing, and AI insights with optional Managed RevOps specialists who run follow-up, pipeline hygiene, and weekly reporting.
Soor LLC builds software for businesses that need stronger operating systems as they grow. Before HelloGrowthCRM, our team worked on back-office automation with HelloBooks, our sister product for AI-powered accounting. That experience made one thing obvious: growth problems are usually system problems first.
HelloGrowthCRM brings that same mindset to sales. We focus on follow-up discipline, automation, AI-assisted workflows, and visibility that leaders can actually trust. The result is a CRM designed to help teams move faster without losing control.
We operate across the USA and India. Our US operations are based in Lewes, Delaware (Soor LLC, 16192 Coastal Hwy, Lewes, Delaware 19958, USA) and our India operations are in Ahmedabad. For visitors on this page, we automatically show the office details most relevant to their region. If you are in India, you will see our India office. If you are in the USA, you will see our USA office.
How does HelloGrowthCRM think about product?
We do not believe great CRM software is about maximum feature count. It is about helping teams do the right work, at the right time, with less friction.
Speed over clutter
We design for faster follow-up, cleaner workflows, and fewer tabs. Software should remove friction, not create it.
Adoption matters
A CRM only works when teams actually use it. We prioritize clarity, usability, and workflows that fit real operators.
Agentic AI with safety rails
We believe AI should work autonomously where teams want speed and assist where judgment matters. Every HelloGrowthCRM AI agent operates with configurable autonomy levels, full audit trails, and safety rails — from voice agents calling leads to assistive copilots drafting emails.
Who leads HelloGrowthCRM?
HelloGrowthCRM is led by founders who care deeply about systems, adoption, and practical execution for growing businesses.
Rushabh Shah
Co-Founder, HelloGrowthCRM & Soor LLC
Rushabh leads product strategy at HelloGrowthCRM with a focus on CRM workflows, revenue operations, and practical product design for growing businesses.
LinkedIn Profile
Harnish Shah
Co-Founder, HelloGrowthCRM & Soor LLC
Harnish leads engineering and growth, with deep experience in AI-driven SaaS systems, go-to-market infrastructure, and execution at startup speed.
LinkedIn ProfileWhy does HelloGrowthCRM exist?
Most CRMs were designed for enterprises with dedicated operations teams and months to spend on implementation. They assume you have a RevOps hire who will configure the system, a dedicated admin who will maintain it, and a training budget to onboard every rep. Growing sales teams — those with five to fifty people and aggressive targets — do not have those resources. They need software that is configured in days, not months, and that their reps will actually use without forcing a behavioral change at every touchpoint.
The second problem we set out to solve is the tool sprawl that afflicts most sales teams. A typical rep in 2025 uses a CRM for pipeline tracking, a separate dialer or VoIP tool for calling, a WhatsApp Business app for messaging, an email sequencing tool for outreach, and a third-party AI tool for lead scoring. Each of these tools has its own login, its own data model, and its own support queue. The administrative burden of keeping all these systems synchronized consumes rep time that should be spent selling. HelloGrowthCRM consolidates all of these capabilities into a single platform with a shared data layer — one record per contact that captures every interaction regardless of channel.
The third motivation was the emergence of agentic AI as a practical sales capability. The difference between assistive AI (which suggests actions) and agentic AI (which executes actions autonomously) is enormous for a sales team's daily output. HelloGrowthCRM was designed from the beginning to support AI agents that operate autonomously — calling leads, qualifying them, routing them, and updating records — not just AI features that require a rep to approve every step. Our twelve AI agents span the full sales workflow: voice qualification, cold outreach, lead routing, post-call processing, deal risk monitoring, and account health management. Each operates at a configurable autonomy level so teams can choose where they want AI to execute independently and where they want human review.
Got questions about HelloGrowthCRM?
What company builds HelloGrowthCRM?
HelloGrowthCRM is built by Soor LLC, a software company founded in 2026 with operations in Lewes, Delaware (USA) and Ahmedabad, India. The product is led by co-founders Rushabh Shah and Harnish Shah, who brought experience from CRM implementation, back-office automation, and go-to-market systems for growing businesses.
Who is HelloGrowthCRM designed for?
HelloGrowthCRM is designed for B2B and B2C sales teams in the growth stage — typically companies with five to two hundred salespeople who are past spreadsheets but do not need the complexity of enterprise platforms like Salesforce. We serve teams across the USA and India. Industries we work with frequently include SaaS, real estate, financial services, agencies, healthcare services, and education.
What makes HelloGrowthCRM different from HubSpot or Salesforce?
Three primary differences: deployment speed (most teams are live in days, not months), total cost (calling, WhatsApp, and AI are included rather than sold as add-ons), and AI depth (our AI agents can execute sales workflows autonomously, not just surface recommendations). We also prioritize rep adoption — the interface is designed for the people making calls and managing deals, not just for the managers reviewing dashboards.
Does HelloGrowthCRM have a free plan?
Yes. HelloGrowthCRM offers a free-forever plan that includes core CRM functionality, contact management, and pipeline tracking for small teams. Paid plans add AI lead scoring, the built-in dialer, bulk WhatsApp and SMS, email sequences, and the full GrowthOS AI agent suite. There is no credit card required to start.
What support does Soor LLC provide?
All paid plans include email and chat support with response times measured in hours, not days. Enterprise plans include phone support and a dedicated account manager. We also provide onboarding assistance for teams migrating from other CRMs — our team handles data import, field mapping, and initial pipeline configuration. Contact us via the form on this page or at sales@hellogrowthcrm.com.
Want to talk to the HelloGrowthCRM team?
If you want to explore the product, discuss partnerships, or figure out whether HelloGrowthCRM fits your stage, send us a note. We keep the conversation straightforward and useful.
Your nearest office: Lewes, Delaware, USA
16192 Coastal Hwy, Lewes, DE 19958, USA
Mon-Fri, 9am-5pm EST
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About HelloGrowthCRM
HelloGrowthCRM is an AI-native CRM platform built for Indian SMBs, mid-market sales teams, and growth-stage companies that need a full-stack revenue operating system without enterprise pricing. The platform combines pipeline management, a built-in dialer, WhatsApp Business API integration, email automation, AI lead scoring, and revenue analytics in a single product — replacing the multi-tool stacks that most growing companies accumulate as they scale.
HelloGrowthCRM was built by Meru Technosoft Private Limited, an Ahmedabad-based SaaS company founded by Rushabh Shah and Harnish Shah. Rushabh leads product strategy and revenue operations design; Harnish leads engineering and AI infrastructure. The team was founded on a specific observation: most CRM software is designed for either very small teams (simple contact trackers) or enterprise sales organizations (complex, expensive platforms that require dedicated admins). The market of 10–200 rep sales teams — especially Indian B2B companies with WhatsApp-first customer communication, INR pricing requirements, and GST compliance needs — had no purpose-built solution. HelloGrowthCRM fills that gap.
The platform is built on three design principles. First, agentic AI with configurable autonomy: HelloGrowthCRM's 12 AI agents can operate autonomously (taking action without rep approval), in supervised mode (suggesting action for rep confirmation), or in assistive mode (providing recommendations only). Teams choose the autonomy level that matches their trust in the AI and their operational maturity. Second, WhatsApp-first design: HelloGrowthCRM treats WhatsApp as a primary sales channel, not an add-on integration. The entire pipeline, lead record, and automation system is designed around WhatsApp conversation patterns alongside email and calling. Third, zero-compromise data quality: required fields, stage exit criteria, and automated logging ensure the CRM data is accurate enough to trust for forecasting — not a dump of incomplete records that require weekly cleanup sprints.
Trust & Compliance
Soor LLC is SOC 2 Type II certified, independently audited for the examination period February 1 to June 30, 2025. SOC 2 Type II is the most rigorous third-party security standard for SaaS companies — it verifies that security controls (availability, confidentiality, processing integrity, privacy) operate effectively over a sustained period, not just pass a single point-in-time snapshot. Most Indian-market CRM vendors (Kylas, LeadSquared) do not publish equivalent certification.
For Indian customers, HelloGrowthCRM is compliant with the Digital Personal Data Protection Act (DPDPA) Section 20 — Meru Technosoft Private Limited is registered as the Data Fiduciary under India's data privacy law. GDPR and CCPA rights are documented at /legal/data-rights. Full security and compliance evidence — including SOC 2 report, DPDPA registration, and penetration test summary — is available at the Trust Center.
What HelloGrowthCRM Does
- Pipeline Management
Stage-disciplined pipeline with AI deal risk scoring
- WhatsApp CRM
WhatsApp Business API natively inside the CRM
- Built-In Dialer
Click-to-call with auto-logging and voicemail drop
- AI Lead Scoring
30+ signal scoring model, real-time updates
- Email Automation
Sequences, drip campaigns, behavior-triggered sends
- Revenue Reporting
Dashboards for pipeline, conversion, and forecasting
- Sales Automation
Speed-to-lead, follow-up sequences, routing rules
- Integrations
60+ apps including Tally, Razorpay, IndiaMart, Exotel
Learn how HelloGrowthCRM compares to HubSpot, Freshsales, and Zoho CRM. See pricing from ₹899/user/mo or start a free trial.