About HelloGrowthCRM — AI CRM Built by Soor LLC
HelloGrowthCRM is an AI-powered CRM for small business, built by Soor LLC — a USA-based software company helping sales teams close more deals with AI lead scoring, built-in dialer, and managed RevOps.
About Soor LLC
Soor LLC was founded by the team behind HelloBooks.ai, an industry-leading AI-powered bookkeeping software trusted by thousands of small businesses. With expertise in helping businesses automate their back-office operations, we're now extending that mission to the sales side with HelloGrowthCRM.
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Our Mission
We believe every sales team — no matter their size — should have access to enterprise-grade CRM technology powered by AI. From the team that built HelloBooks.ai, HelloGrowthCRM brings the same reliability, innovation, and customer obsession to sales.
Our Vision
A world where sales teams spend less time on admin and more time on what matters: connecting with customers. We envision HelloGrowthCRM as the AI co-pilot that handles the busywork so your team can focus on relationships.
How we think about CRM for growing teams
We believe the best CRM for a growing business is not the one with the longest feature list. It is the one that helps the team respond faster, capture better data, follow through consistently, and understand pipeline health without creating extra admin work. That product philosophy shapes how HelloGrowthCRM is designed and how we prioritize product decisions.
In practice, that means connecting AI, communication history, workflow automation, and reporting around the same customer record. Sales reps need fewer tabs. Managers need clearer inspection points. Founders need confidence that follow-up is happening and forecasts are grounded in real activity. We build toward that operating model instead of treating the CRM as a passive database.
It also means we think about software and service together. Some teams want a self-serve CRM they can run on their own. Others need hands-on execution help while they scale. HelloGrowthCRM supports both paths because operational follow-through is often as important as the software itself.
Leadership
Rushabh Shah
Co-Founder, HelloGrowthCRM & Soor LLC
Rushabh Shah co-founded Soor LLC and leads product strategy at HelloGrowthCRM. With a background in SaaS product development and revenue operations, he has worked with hundreds of small business sales teams to design CRM workflows that reduce manual overhead and improve pipeline predictability. He previously co-founded HelloBooks.ai, an AI-powered bookkeeping tool used by thousands of businesses.
LinkedIn ProfileHarnish Shah
Co-Founder, HelloGrowthCRM & Soor LLC
Harnish Shah co-founded Soor LLC and oversees engineering and growth at HelloGrowthCRM. He brings deep expertise in AI-driven software architecture and go-to-market systems for B2B SaaS. Prior to HelloGrowthCRM, he co-built HelloBooks.ai and has helped early-stage companies scale their sales infrastructure from first hire to multi-team operations.
LinkedIn ProfileGet in touch
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