Calculate your sales win rate, loss rate, and no-decision rate. Compare against B2B benchmarks.
47.0%
Deals closed
40.0%
Lost to competition
13.0%
Stalled or abandoned
HelloGrowthCRM's deal management and engagement tracking help sales teams identify deal stalls early and move opportunities to close faster.
What it does
Calculates your win rate, loss rate, and no-decision rate as a percentage of total deals, then compares against B2B industry benchmarks.
Why it matters
Win rate is a leading indicator of sales team effectiveness. A declining win rate signals competitive pressure, qualification issues, or demo/pitch problems.
Definition
Win Rate = (Won Deals / Total Deals) × 100. Loss Rate = (Lost Deals / Total Deals) × 100. No-Decision Rate = (No-Decision Deals / Total Deals) × 100.
Assumptions
How to interpret your results
A 47% win rate is the B2B average. Above 50% is excellent. Below 40% suggests qualification, positioning, or demo issues. High no-decision rates (>15%) indicate lack of urgency or buyer champions.
How to improve
Improve qualification
Better BANT or MEDDIC qualification upfront filters out low-fit deals and increases win rate.
Strengthen competitive positioning
Use battle cards and proof points to differentiate in deals where you're competing.
Reduce no-decisions
Build consensus and establish executive sponsors early. No-decision deals often have weak internal champions.